Stila first came on the scene in the‘90s when it became an instantsensation on and off the runway.

Developed by celebrity makeup artist, JeanineLobell, and beloved for our expert yet easy-access looks, Stila has always been aboutperformance plus creativity. Our artistry invitesyour self-expression - not to mention, it’s just fun.

This is the heart—and art—of Stila.


Inspired by our makeup artist heritage, Stila has alwaysbeen at the forefront of innovation and creating versatileproducts that can be used multiple ways for multiple looksand benefits.

We believe multi is more!

Makeup should be effortless, smart and fun andthat’s what our hybrid, high-functioning productsfor eyes,lips and face bring to everyone –whether you’re a pro or just experimenting.

Stila has always put the tools of thetrade in your hands so you couldplay and create in endless ways.


  • A cult classic and an award-winning product, our STAY ALL DAY ®  WATERPROOF LIQUID EYE LINERbrought a new top-of the-line experience to the world whenit launched in 2009. Bringing a whole new level of artistry,precision and performance, this absolute icon is the #1Premium Liquid Eye Liner. You’ll find it on just about everyBest in Beauty list and if you take a peek in any makeupartist’s tool kit, you’ll see it there too.

  • Here’s what top beauty editors, eye liner afficionados andmakeup newbies all love –

    • Waterproof, transfer-proof and smudge-proof formula
    • Glide-on satin finish
    • Super versatile for thin or thick lines
    • Delivers a perfect line every time
    • Lasts all day


Our Global Beauty Director, Charlie Riddle

creates stunning looks for our Stila community aswell as celebrity and fashion clients all over theworld. In addition to leading our creative vision forproduct innovative and seamless looks, Charliealso works with new and emerging makeup artistsas part of our Stila Makeup Artist Collective. It’sour way of supporting this community andnurturing new talent as we collaborate with thebest creators in the world. Sharing what we knowand what we love is a big part of who we are.Learn all about our collective and pick up somegreat Stila tips and techniques along the way.


Every day and in all ways, we put beauty in apositive light. We are cruelty-free and thoughtfulabout our ingredients, and the way we touch thelives of others. Diversity and inclusivity havealways been true of Stila and we welcome andinvite every possible way to experience andcelebrate beauty. Looking beautiful is great butliving beautifully is everything.