The Stila Story

The Stila Story

For over 25 years, Stila has created innovative, artistry-proven products that perform from morning to moonlight, drawing inspiration from the runway and translating it into real life. At the heart of our brand, we believe that the right makeup can turn even the simplest look into a statement as authentic as your signature.

We are spirited, passionate and approachable and we are committed to inspiring every person to celebrate their authenticity, beginning with their makeup.

Sarah Lucero

Executive Director of Education and Artistry

Ask Sarah
Do you have a burning beauty question and want makeup advice from a celebrity makeup artist?

Ask Sarah Lucero, Stila’s celebrity makeup artist extraordinaire – she has the “hot off the red carpet” answers that only a pro would know!

With over a decade of experience in professional makeup artistry, Sarah Lucero has made a name for herself working in the beauty and fashion industries. Sarah shares her expertise, serving as Executive Director of Education for Stila Cosmetics.

Charlie Riddle

Head of Artistry for Stila Cosmetics

Charlie is a Makeup Artist who has worked in the Beauty Industry over a decade. Born in Sydney, Australia and raised in the Pacific Northwest – Charlie helps to oversee every artistic component of internationally-recognized brand, Stila Cosmetics. From a roster of celebrity clientele and serving as a veteran at New York Fashion Week, he has led Artistic Direction for various projects that have been recognized and awarded in the industry.

His makeup aesthetic is one that’s simple. Minimal and effortless with maximum impact. By making all women feel like the best version of themselves with a fresh modern approach that feels timeless.